The purpose of writing this part is to give you an florist’s perceptive. Everything is written in sequence and designed to give you a better understanding of the Colour Theory, first you would read the introduction of the Colour Theory and get a basic understanding of how important this topic can be, which is Chapter 1.1: Colour Theory and Floral Design. It’s about colours and their interactions on the colour wheel to create visuals of harmony and contrasts to the human eye. Hopefully, you have done that and are ready for the next part, the inside look of how I use colour theory in my day to day work, and the importance of using this knowledge when I’m creating arrangements that satisfy the customer’s vision. As a floral designer you want to create pleasing design for your customers. So, it is important to know the basics of Color Theory to have a successful sales interaction with your customer.
Customers will become even more inspired to buy flowers from you once you’ve display that type of knowledge, they will ask for the colours they prefer. Other customers will come to you, ask for flowers and won’t have any idea of what would make a nice floral gift. This is where you put your colour theory skills to work. After we have started the conversation, I always ask if the customer has a colour or colour combination in mind which we can carry over into the bouquet or arrangement. If so, we select the flowers and complete the bouquet with that specific color selection in mind. If the customer has no idea, then we have to be a little more inquisitive. In this case, I would continue by asking the customer if there is a colour that they lean towards, or what the recipient who will receiving the floral arrangement might like. Most of the time we have a starting point to create a bouquet using a colour strategy, but then there are customers who would tell you to just create it and they have no other aspirations, except that it has to be gorgeous! In this case, I would ask if the person receiving the arrangement is a more calm or a more energetic person. Over time, I have learned that for an energetic person I should use more vivid colors, and for a calmer person I would use softer and creamier tones.
With all the gathered information that you’ve gained from your customer, you will be more prepared and ready to “spin” the colour wheel.